Meet our Netcito members, a diverse group of highly successful entrepreneurs from around the United States.
Deanna TroustFounder and President at 3 Stories Communications 3 Stories Communications
Deanna launched 3 Stories Communications in 2016, from the top floor of her DC rowhouse, on the principle that inclusion is the key to helping organizations share their stories of impact and build strong and supportive internal cultures. She honed this belief over 17 years at social change firm Vanguard Communications, where she was a member of the leadership team, built the brand practice and developed award-winning, inclusive campaigns that strengthened organizations and changed behavior around some of our most pressing health and environmental issues. She worked in partnership with Tribal nations, communities of color, individuals with behavioral health needs and clients that ranged from GLAD to the U.S. FDA. Under the 3 Stories brand, she has provided interim communications leadership for clients such as the Rwanda Institute for Conservation Agriculture, a project of the Howard G. Buffett Foundation; International Women’s Media Foundation; and Conservation International, and also has built a portfolio of internal/inclusion and diversity communications projects in partnership with consulting firms Cook Ross and The Silverene Group. Her I&D work involves facilitating employee focus groups and interviews, leading strategy workshops and storytelling sessions, developing I&D action and communications plans, coaching leaders on messaging and cultural competence, and more.
Earlier in her career, Deanna worked in multicultural marketing and advertising for MCI WorldCom and U.S. Airways. She is a board member at DC International School, founder of Truth in Common, co-founder of DC March Lodging, and co-producer of TEDx Adams Morgan. She is a graduate of Cornell University and has certificates from Radcliffe College and Johns Hopkins University. She is inspired by her husband and teenage daughters, who share her commitment to social justice and passion for their local community of Adams Morgan, DC.