Our Members

Rusty Luhring is founder and CEO of Luhring SurvivalWare, which was launched in 2002 to fill a need he saw in the small business market. Thisneed was for a tool to help manage cash flow, to plan ahead in good timesand be confident in decision-making, but also to help out in the bad timeswhen survival is at stake. Rusty developed a technique for doing detailed cash planning for companies that were desperate for cash to survive. It was for a “friend” tohelp him get through a prolonged period of cash flow purgatory heexperienced with his first startup in the aftermathof a bitterly foughtlawsuit.